Welcome to VLG Strategy
Most B2B software businesses are led by strong leaders with a vision, but often struggle to drive growth because of poor execution.
We help VC-backed companies by designing operating models capable of scaling revenue and setting the stage for follow-on funding rounds.
We help PE-backed companies by closing the Strategy to Execution gap to preserve EBITDA while accelerating growth.
What we do...
VLG specializes in closing the Strategy-to-Execution gap and helping VC and PE software companies scale for sustained success.
Vision Setting
Working with CEOs and Management to craft a compelling vision that inspires teams, ignites seamless execution and drives the collective march towards operational and financial goals.
Leadership Coaching
Mentoring leadership for impactful VC and Board engagement, designing governance to drive operational execution and improve alignment across the functions for measurable, sustainable profitable growth.
Growth Strategies
Collaborate and design Go-To-Market initiatives to achieve company growth expectations; ranging from global/market expansion to product innovation/launch to demand generation/pipeline growth to ARR, NRR and GRR optimization.
B2B Cloud Software Updates are a Call to Action
111%
4Q23 Net Retention; down from 120% in 1Q23 - pressure on customer churn
18%
4Q23 Free Cash Flow Margin; up from 11% in 1Q23 - market expectations on profitability have increased materially
38 months
4Q23 CAC Payback; up from 24 months in 1Q23 - GTM efficiency is critical